Based on this week$$s reading and materials, who should be the one defining what is ethically correct when it comes to marketing a service or a product? Explain and give examples.:

Machan, T$.$ R$.(2016).$ Advertising: The whole or only some of the truth? $($pp$.553-560)$

Arrington, R$.$ L$.(2016).$ Advertising and behavior control. $($pp$.561-570)$

Crisp, R$.(2016).$ Persuasive advertising, autonomy, and the creation of desire. $($pp$.571-577)$

Sharp Paine, L$.(2016).$ Children as consumers: An ethical evaluation of children$$s television advertising. $($pp$.592-600)$

Kilbourne, J$.(2016).$ Jesus is a brand of jeans. $($pp$.601-604)$