Based on what was discussed in class, location$-$based marketing is largely being fueled by:

People searching for hyper$-$targeted results in search engines

The ability and willingness of people to live away from where they were raised, a trend that continues to grow among millennials and younger generations

The ubiquity and convergence of GPS technology and mobile devices

The 'cookies,$\text{'}$ tracking pixels and other forms of source code $($code that builds sites$/$apps$)$ that identify who and where we are to brands