Question: Based on what we have learned about PPC and PPC analytics this week, which of the following KPIs do you consider to be the most

Based on what we have learned about PPC and PPC analytics this week, which of the following KPIs do you consider to be the most important measure to focus on for PPC success? Impressions, clicks, click

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through

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rate, conversions or conversion rate? Explain and share your answer.

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