Based on what we learned in class regarding consumer needs, when a consumer buys a $700 limited edition Gucci key chain, he is more likely meeting a psychological need rather than a functional need.

True

False

Doritos Locos Tacos, which was introduced and created cooperatively by Taco Bell and Frito Lay is an example of:

		a generic brand.
		brand collusion.
		brand dilution.
		brand extraction.
		co-branding.

Blossom is a Marketer for StudyGen, an online tutoring service company targeting children. Blossom's current efforts to change the company's focus to target new markets and change the image of a StudyGen brand are called

		brand collusion.
		brand extraction.
		brand dilution.
		co-branding.
		brand repositioning.

Blossom is a Marketer for StudyGen, an online tutoring service company targeting children. Blossom's current efforts to change the company's focus to target new markets and change the image of a StudyGen brand are called

		brand collusion.
		brand extraction.
		brand dilution.
		co-branding.
		brand repositioning.

There are quite a number of companies that use the Internet to permit their consumers to customize products; for instance, Adidas allows customers to order sneakers with a variety of custom color combinations. This is a form of

		concentrated targeting.
		psychographic segmentation.
		micromarketing.
		differentiated targeting.
		undifferentiated targeting.