Based on your analysis in task 2, provide recommendations for the Bayer Group. Consider how it can leverage opportunities in the changing global business environment by capitalising on its own capabilities and on strengths and opportunities within its supply chain, and how it can communicate its value proposition more effectively across global markets.

Analysis task 2 My pick is Dekalb product dealing with seeds, especially corn, soybeans, canola, sorghum, and alfalfa. The marketing team can use a segmentation strategy by selecting or dividing the consumers with a specific interest in the product and presenting the Dekalb seed products to them. Mostly, this form of marketing appeals to their specific interest and mainly targets the exact audience to do your product promotion. Similarly, grouping consumers with shared characteristics of the product and presenting them with products creates awareness of the product to the target/exact audience and consumers. Differently, in targeting marketing, the marketing group can break the wide market into smaller groups mainly to concentrate on a particular group of customers with an audience. For example, Bayer sells another brand of seed-like DroughtGard and Deltapine. So instead of the market group selling the Dekalb seed products to the entire consumers of Bayer Seed products, they can break the consumers to reach the exact users of Dekalb seeds. Therefore, accessing only users of Dekalb seeds and creating awareness of them is target marketing and helps promote sales with the immediate use of a specific product. In addition, positioning marketing is the strategy of establishing an image or perception of how your customers understand your products; in other words, it's the ability to influence customers' perceptions. Therefore, the Dekalb marketing group can operate under the theme that, amongst all other corn seed products, only Dekalb seeds give high and quality yields. Hence, positioning their products as the ones with high yields and quality products creates a perception that their products are better than the others. Moreover, push and pull marketing involves pushing your product to the audience through paid advertising and promotion, while pull marketing is enhancing a strategy to draw the interest of your consumers to your products by way of interesting content. So, the marketing group can use paid adverts and promotions on Televisions and social media to push their products. Similarly, putting the Dekalb seeds advertisements on farmer's television shows or farmer's social groups is the pull strategy to ensure you reach your audience through the promotions. Finally, marketing mix strategy refers to incorporating 4Ps: product, price, promotion, and place, and the strategy is aimed at pursuing marketing objectives in the target market. For instance, the marketing team should be appealing to ensure the products are of the best quality, packaging, product features, and product variety to stand out in the market. Further, pricing discounts, payment period, methods of pricing, and credit policies should also be inclusive for customers to evaluate. The pricing should be friendly and affordable, slightly lower than rivals. Promotion means is vital and paramount in reaching a targeted audience and potential customers. For instance, using advertising, personal selling, direct marketing, or publicity when used effectively can create awareness and persuade consumers to buy your products. Finally, place or distribution is the last P of the marketing mix. It entails channels of distribution, transport, order, and product handling. After creating awareness, it's necessary to inform your customers where to find your products with ease specifically.