Question: Based on your interviews, please type the top three jobs the customer is trying to accomplish with the product or service. Examples: Minimize Time, Lose

Based on your interviews, please type the top three jobs the customer is trying to accomplish with the product or service. Examples: Minimize Time, Lose Weight, Taste Good, Stay Full, Pass Time, Stay Awake, Pass Time, Stay Warm, and so forth. Then rate how important those jobs are to your customers when they are purchasing a product or service to perform the job.

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