Based on your Marketing Simulation: Customer Centricity results $($opens in new$),$ write a report that analyzes the relationship between market valuation and customer equity.

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Summarize the business objective presented in the simulation.$$

Compare the Customer Lifetime Value $($CLV$)$ approach to a product$-$driven approach.

Identify the most valuable customers and discuss how the target customers maximize the business$$ CLV by addressing the following:$$

Sector size differences$$Customer acquisition costs per sector$$Churn rates of customers within the sector, and effectiveness of retention efforts$$The propensity to purchase premium products and services$$The propensity to refer other customers$$

Recommend acquisition channels by describing how new customers with similar qualities will be found and attracted

REQUIREMENTS

Citation Requirements: minimum of $2$

Word Count: $750-1,000$

APA Formatting

Summary of the business objective$$

Comparison of the Customer Lifetime Value $($CLV$)$ approach to a product$-$driven approach$$

Identification and discussion of the targeted customer based on the customer characteristics$$

Recommendation of the acquisition channels