Question: ) Based on your reading assignment : Ballou, B., Heitger, D. L., & Donnell, L. (2010). Creating effective dashboards: How companies can improve executive decision

) Based on your reading assignment: Ballou, B., Heitger, D. L., & Donnell, L. (2010). Creating effective dashboards: How companies can improve executive decision making and board oversight. Strategic Finance, 91(9), 27-33;

https://sfmagazine.com/wp-content/uploads/sfarchive/2010/03/Creating-Effective-Dashboards.pdf

address each of the following questions:

a) Why are dashboards used by executives, in other words what is the purpose of dashboards?

b) Identify and describe at least three of the challenges to designing effective dashboards?

c) Why does a dashboard designer need to understand the requirements (needs) of executive dashboard users? What happens if requirements are not understood upfront prior to design?

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