Question: Based on your readings for this week: Does your current (or past) employer break down its customer base into specific segments? If so, what are

Based on your readings for this week:

  • Does your current (or past) employer break down its customer base into specific segments? If so, what are they, and how are they marketed differently from one another?
  • If your company does not currently segment its customer base, how would you segment it? Briefly describe how your marketing efforts might vary in reaching each segment.

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