1. Based on your studies about product and service, read the following statments and choose the right concept that reflects the meaning of each. (4 marks)

(A1, C1)

Letter	Definitions	Concepts
	It helps identify products and is considered a sign of product quality and consistency.	Packaging Product line Style Product Performance Quality Brand Design Product Quality Labelling Product mix depth Product features
	It contributes to the products usefulness.
	The characteristics of a product or service that bear on its ability to satisfy customer needs.
	It protects the products content and provides convenience.
	Its anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need.
	It is simply the appearance of the product.
	The printed information appearing on or with the package.
	A group of products that are closely related because they function in a similar manner are sold to the same customer groups.