Question: Based the LTV example in the marketing math spreadsheet, what is false? Life time value for the Home Theater example is 9 5 0 dollars.

Based the LTV example in the marketing math spreadsheet, what is false? Life time value for the Home Theater example is 950 dollars. NPV adjusts profits from different years because 1 dollar earned in year one has a different worth than1 dollar earned in the 5th year. Can affect how managers work with customers. Fixed costs really hurt positive LTV numbers. Is a long-term evaluation of customers.

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