Based upon the analyses, now explain what you will do in Period-1, for example: In order to increase awareness of SYPR among Professionals I plan to ............ and reallocate the budget ............. In order to increase distribution coverage I plan to .................. See Table 1C for the marketing mix. TABLE 1C Brand SYPR Decisions for Period-1 Media Budget Targeted Segments % Adv Research Budget Perceptual Objectives Commercial Team Retail Price Ex Sh Pr HE Sv E P C SS MM ON Period-0 $1,500,000 5 10 50 30 5 $75,000 - - - 15 12 10 $529 Period-1 $1,900,000 0 0 75 25 0 $125,000 - 10 9 21 15 10 $529 Taking into consideration the sales forecast (see Table 1D), along with existing inventory levels, I have requested that the Production Department manufacture ........ TABLE 1D Sales Forecast and Production Levels for Period-1 Sales Forecast Current Inventory To Be Produced SYPR 122,360 48000 75000 SYPR SUPR *** Please note that you are to copy and paste the sales forecast from the Marketing Plan here ... ** Now do the same thing for your other brand. Again, use the same set of tables