Based upon the strategic group map, briefly explain which pizza chain is Little Caesar's closest competitor and why.

a$.$

Mellow Mushroom is not Little Caesar's biggest competitor because it is located farthest away from Little Caesar's on the Strategic Map.

b$.$

Pizza Hut would not be Little Caesar's biggest competitor because it does not overlap with Little Caesar's, has more locations, and is higher priced.$$

c$.$

Sbarro, Hungry Howard, and Cici's would not be little Caesar's biggest competitors because they are not as close on the Strategic Map as other competitors.$$

d$.$

Domino's is Little Caesar's closest competitor because it is the next closest rival. The closer strategic groups are to each other on the map, the stronger the cross$-$group competitive rivalry tends to be$.$

e$.$

Cici's would not be Little Caesar's biggest competitor because although it has slightly fewer geographic locations, it scores higher on the price$3/$service$/$ambiance axis and is further away from Little Caesar's than other competitors.$$