Basic Motor Corporation uses target coasting. Assume that Basic marketing personnel estimate that the competitive selling price for the QuikCar in the upcoming model year will need to be $23, 100. Assume further that the QuikCar's total unit cost for the upcoming model year is estimated to be $119,000 and that Basic requires a 20% profits margin on selling price(which is equivalent to a 25% markup on total cost). What price will basic establish for the Quikcar for the upcoming model year? Since the estimated manufacturing cost the target cost, basic its total costs to maintain competitive pricing within its profit objectives. What dictates the price? Compare desired profit with estimate price