basic pillars and or tenets often focused on somewhat remain consistent. Analyze the two case studies outlined below which further illustrate this. decided to rely on outside suppliers for most component parts and on another manufacturer for final assembly. during the foreseeable future. Funds were to come from three sources: Initial limited financing from the owner-founder, Subsequent inflow of debt and equity by the company undertaking the final assembly Subsequent offerings of equity to the public. technologies. It was, therefore, a race to see who made it to the market first. 2. DEF Co. Ltd. decided to commit itself to maintaining a long established tradition of unexcelled quality product. Its basic strategic plan is as follows: The company produces a limited number of products of unexcelled quality: The production is carried out by highly skilled craftsmen; Some limited automation is introduced each year but only after extensive testing to assure maintenance of superb quality: The company makes most of the component parts in its own factory and tests each product for a significant period of time after completion; All rejected pieces are disassembled, no second-quality units are sold year and these only when another outlet has ceased operation; The company carries out limited advertising in magazines and T.V. normally read and seen only by upper-level socio-economic classes; Required