Basic Simulation Suggested Pre-Requisite: None LEARNING OBJECTIVES After completing this simulation you should be able to: * Navigate key sections of the Mini Sims environment *Discuss the importance of the Marketing Mix (Four P's) on developi successful strategy * Explain how successful planning can contribute to maximizing profi * Apply an understanding of marketing strategy to execute a profitabli product launch How You Earn Your Grade Each Marketing Mini Sim is comprised of two parts, each worth 50% of your grade. * Accomplishing a mission goal or set of goals associated with the simulation topic * Answering a series of questions to demonstrate your understanding of the topic Planning and the Marketing Mix Mission Goals Net Profit of at least $1500 You have 3 turns to complete this Mission. Cause segments backpack competitors channels Plan on It advertising price Hello I'm Susan, Chief Marketing Officer here at PRIME APPAREL ' be responsible for training you While working in this Mini Sim environment you will be using the same resources that are typically used in real-world companies to create a marketing strategy that uses PLANNING and the MARKETING MIX to ensure a profitable market launch position warta Yearly Click to advance quarterly Quarterly Results End Turn to see results Swedish