Question: basically combines the different elements of the promotion mix under a common theme, which is focused on a specific market. When all the elements of

basically combines the different elements of the promotion mix under a common theme, which is focused on a specific market. When all the elements of the promotion mix send the same message, they reinforce each other and the message in the minds of the target market.

Question

45

options:

AIDA

Integrated Marketing Communication

4

'

Porter's Model

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