Question: Bath & Body Works develops a new version of its popular Moonlight Path scent body lotion for keeping hands smooth and soft. This is an

Bath & Body Works develops a new version of its popular Moonlight Path scent body lotion for keeping hands smooth and soft. This is an example of which of the following main strategies for growing the core of the business?

Expand to another geographic region.

Offer the core product in new formats or versions.

Increase costs and revenue.

Drive distribution through both existing and new channels.

Make the core of the brand as distinctive as possible.

Bath & Body Works develops a new version of its popular

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