Bb Take Test: Exam $3-2024$SP

Exam Three Review $-2024$S

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A Question Completion Status:

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Question $1$ of $50$

Question $1$

$2$ points

Justin has recently been hired by Southwest Airlines and his first job is to develop an overarching concept that unifies the company's marketing campaign and connects with the intended audience. Based on this information, Justin is responsible for creating the

a$.$ Positioning statement

b$.$ Value proposition

c$.$ Big idea

d$.$ Marketing mix

e$.$ Call to action

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Question $1$ of $50$