BBA221 MARKETING RESEARCH Task brief & rubrics Task Nick Thomas has been made CEO of Global Foods, an FMCG company producing & selling packaged food products all over the world. The leading brand of Global Foods is Taste which is a biscuits & snacks brand. Taste's products have been slowly losing market share to other competitors. First, Nick wants some consumer feedback on the status of the Taste brand. Following the discussion that you had with the marketing team, you have identified that brand awareness, brand image, product positioning and product taste and communication as potential explanations for the low performance. To deal with this issue and determine how consumers feel about the Taste brand, Nick hires you to suggest a relevant marketing research As a marketing research consultant, you need to write a complete marketing research proposal including the following: a. definition of the research problem b. type of study suggested c. summary of the data collection instrument (questionnaire/discussion guide) (Approximately 2000-2500 words) individual task what question students are required to answer /task they are required to perform contextual information expected table of contents in what format they should submit their task (if you expect a document or a presentation - either way the student uploads in pdf) Formalities: Wordcount:2000-2500 words Cover, Table of Contents, References and Appendix are excluded of the total wordcount. Font: Arial 12,5 pts. Text alignment: Justified. The in-text References and the Bibliography have to be in Harvard's citation style. Individual task Document (uploaded in pdf format) Submission: Week 4 - Via Moodle (Turnitin). 23rd August at 23:59 Weight: This task is a 40% of your total grade for this subject. It assesses the following learning outcomes: Outcome 1: evaluate the extent to which strategic marketing decisions or business needs of a company have an impact on the design of marketing research and the formulation of consumer behavior questionnaires; Outcome 2: apply the appropriate research design methods to obtain insights into the marketing research problems or opportunities BBA221 MARKETING RESEARCH Task brief & rubrics Task Nick Thomas has been made CEO of Global Foods, an FMCG company producing & selling packaged food products all over the world. The leading brand of Global Foods is Taste which is a biscuits & snacks brand. Taste's products have been slowly losing market share to other competitors. First, Nick wants some consumer feedback on the status of the Taste brand. Following the discussion that you had with the marketing team, you have identified that brand awareness, brand image, product positioning and product taste and communication as potential explanations for the low performance. To deal with this issue and determine how consumers feel about the Taste brand, Nick hires you to suggest a relevant marketing research As a marketing research consultant, you need to write a complete marketing research proposal including the following: a. definition of the research problem b. type of study suggested c. summary of the data collection instrument (questionnaire/discussion guide) (Approximately 2000-2500 words) individual task what question students are required to answer /task they are required to perform contextual information expected table of contents in what format they should submit their task (if you expect a document or a presentation - either way the student uploads in pdf) Formalities: Wordcount:2000-2500 words Cover, Table of Contents, References and Appendix are excluded of the total wordcount. Font: Arial 12,5 pts. Text alignment: Justified. The in-text References and the Bibliography have to be in Harvard's citation style. Individual task Document (uploaded in pdf format) Submission: Week 4 - Via Moodle (Turnitin). 23rd August at 23:59 Weight: This task is a 40% of your total grade for this subject. It assesses the following learning outcomes: Outcome 1: evaluate the extent to which strategic marketing decisions or business needs of a company have an impact on the design of marketing research and the formulation of consumer behavior questionnaires; Outcome 2: apply the appropriate research design methods to obtain insights into the marketing research problems or opportunities