Question: BCG MATRIX - Each group is required to prepare a BCG Matrix for the company that you are working with; as described in the video

BCG MATRIX -

Each group is required to prepare a BCG Matrix for the company that you are working with; as described in the video and discussed in class you are only required to prepare the grid and include at most two products or units as examples of STARS, CASH COWS, QUESTION MARKS OR DOGS, you are expected to explain why the product or unit you included was classified as the aforementioned. Ensure that the BCG matrix is properly labelled showing the name of the company, the axis for relative market growth and market share as well as sections the labels HIGH AND LOW - Also, enhance your presentation by adding graphics and color

Company - Dicks sporting goods

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