BCO314 Small Business Management

Main task

Task 1.3: assignment

Description: Describe your business including strategy, marketing and legal aspects.

Main task

Personal assignment. For this assignment you must use at least two elements that you learned in this course (e.g. proprietorship, franchising, growth theories, etc.)

Describe your business including the following elements. 1-Introduction 2-Mission and Vision 3-Structure of proprietorship

Note: for the first three elements, you may re-use what you described in the first forum or written assignment on week 2, however you must enrich these points with your classmates and instructors comments.

4- The 4P marketing mix (Products/services, Prices, Promotion -indicate few elements of your marketing campaigns) and Place (how you would make your product available: through distributors, the Internet, Outlets, etc.)

5-How you want to grow your business (domestically and/or internationally) 6-Initial investment and/or bank loan, business angels etc.

7-What sort of difficulties you plan to face starting and developing your business and what sort of measure will will put in place to resolve and mitigate the issues

8-Conclusion 9-Bibliography

Word Count: 1400