Be familiar with the Segmentation material from Chapter 9, especially the content discussing segmentation methods. Do additional research about segmentation methods if you need to fully understand the concepts. Segmentation Method Sample Segments Geographic Continent: North America, Asia, Europe, Africa Within the United States: Pacific, mountain, central, south, mid Atlantic, northeast Age, gender, income, education Demographic Psychographic Lifestyle, self concept, self values Benefits Convenience, economy, prestige Occasion, loyalty Behavioral Instructions: Initial Posting Within the beverage category, you are to find one example that represents Demographic, one that represents Psychographic, and one that represents Benefit segmentation. You must use specific brands for your answers! You must post a picture of the product and the describe the reason it is an example of that segmentation base. [attached is my example in the laundry category] [You CANNOT use examples from the book!!] Commenting