$$Beam Suntory: Striving for Optimal Post$-$Acquisition

Integration Case$$

$1.$ Given the industry environment and Suntory$$s resources and capabilities, was the acquisition of Beam

the right path to enter the global spirit market?

$2.$ Was the high price paid for Beam worth it$?$ Was there too much debt involved?

$3.$ How should Beam Suntory resolve its cultural differences and accelerate the integration to realize

potential synergies?

$4.$ Going forward, what challenges is Beam$/$Suntory facing, and what approaches should they take to

achieve the optimal level of post$-$acquisition integration?