Beauty Factor Case Study Beauty Factor is an Australian cosmetics brand that manufactures and sells cosmetic products like make up, skin care and fragrances for both men and women. The brand is well known for using organic and natural ingredients of high quality to produce their products. A socially responsible company, Beauty Factor ensures that their cosmetic lines do not contain harmful chemicals like parabens and sodium lauryl sulfate and are against testing their products on animals. Due to the nature of their products being produced with high quality ingredients and equipment, Beauty factor products are generally priced higher than their competitors. Beauty Factor has also established a system of rewards and recognition that work to drive employee retention and motivation higher and to increase productivity by rewarding the creativity of the employees. As an organization that focuses on continuous growth and development, Beauty Factor always innovates and finds opportunities to better itself globally. Questions: a) Identify ONE (1) type of innovation Beauty Factor can apply to its business. Include an example for the type of innovation selected. (2 marks) b) Based on your answer in (a), list and explain further on the type of corporate entrepreneurship strategy Beauty Factor will be using to apply this innovation. (4 marks) c) Based on the case study, discuss TWO (2) pricing strategies that are applicable for Beauty Factor. (4 marks) d) List and explain TWO (2) promotion strategies Beauty Factor can apply to the business. (4 marks) e) List and explain TWO (2) strategies Beauty Factor can use to develop the entrepreneurial spirit in its organization. Also, identify the current strategy used by Beauty Factor by including in your answer instances from the text. (6 marks)