BeautyPlus has launched a new face wash in the market. The brand has planned to target the
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Question:
BeautyPlus has launched a new face wash in the market. The brand has planned to target the customers of the rival brand Dove. It has been found through several research studies that 8% of customers in the market are Dove buyers and that a high proportion, 30% of them shop at Target which is a personal care retailer. It is also known that 25% of customers of personal care products shop at Target.
The brand manager of BeautyPlus is planning to conduct a sampling programme of its product at Target. However, she thinks that doing this will only be viable if at least 15% of Target shoppers are Dove buyers. Should the brand manager go ahead with the programme?
Related Book For
Business Statistics
ISBN: 978-0321925831
3rd edition
Authors: Norean Sharpe, Richard Veaux, Paul Velleman
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