Because flight tickets are limited but also perishable, many marketers use A training to standardize service delivery. B. service quality to extend the product life. C. pricing strategies to match supply with demand. D.cues in marketing communications to show its benefits. E. incentives to encourage staff to deliver according to established standards. QUESTION Ari manages a motel by a highway. If a last-minute customer calls, he asks his staff to offer discounts when the motel is empty, and to offer the full price when the motel is nearly at full capacity. Ari knows his service is : if no one stays in the room, it generates no revenue that evening. A. heterogeneous B. perishable C. inseparable D.Intangible