Because subjects may be afraid to report their true morale or job satisfaction if they are not sure their bosses won't find out, the research team should use the most confidential method of data collection, such as a postal survey or internet survey. Because there is no reason why employees should be worried about reporting low morale or job satisfaction, conducting interviews in the employee break room will allow more employees to participate successfully. Because there is no reason why employees should be worried about reporting low morale or job satisfaction, and the budget is very large, a face-to-face survey where trained interviewers travel to the employees' houses to interview them will allow more valid responses from subjects. Three focus groups with 8-10 employees each will allow Target to reliably determine the morale and job satisfaction of all employees