Because you've set up your web dat stream, your website is already feeding data to your Google Analytics property.

You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?

Events from your mobile app can be combined with your existing website data

Additional events are coll$$cted from your website without you needing to change your website's code

Eyents can be associated with signed$-$in$,$ users to enable cross$-$device reporting

Conversion reporting for the web data stream uses machine learning to distributes creditacross channels