Question: Becoming an expert regarding product knowledge is an important part of being a salesperson. Imagine you are a salesperson who markets and sells the product
Becoming an expert regarding product knowledge is an important part of being a salesperson. Imagine you are a salesperson who
markets and sells the product you selected. Based on the product sales brochure you selected and any additional research you might
conduct, what are the top five pieces of product knowledge you would want to know and be able to convey to a potential customer? List
and rank the top five pieces of information with knowledge item # being the most important and # the least important. For each of
the five knowledge items, explain why it is important and how you would use that piece of knowledge when talking or marketing to your
potential customers.
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