Beer $($i$)$

high$-$quality beers. The growing popularity of craft beers led to an approximate four percent annualized rate of growth in industry revenue between $2015$ and $2020.$

Before completing these exercises, be sure to read the Competition in the Craft Beer Industry case.

What are the strategically relevant components...

What are the strategically relevant components of the United States and global craft beer industry macro$-$environment?

Select "yes" for those statements below that are accurate and choose $"$no$"$ for those that are not.

The total economic impact and growth of the beer market is estimated to be $2\mathrm{.}0$ percent of the total US GDP$.$

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The global market is segmented by producer and brand, with the larger, global producers owning a portfolio of brands.

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Larger global beer producers are acquifing smaller microbreweries to increase their customer base and maintain market share.

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Rivalry in the beer industry can be considered domestic due to both the product portfolio of the largest producers and the acquisitions to bring more of the craft brands under these companies.

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The legal environment was very difficult to navigate, especially for smaller breweries, as distribution and sales were heavily regulated. These reaulations posed sianificant threats to craft breweries. impinaina on profitabilitv.