Question: Before a general manager embarks on the strategy - making process, they need to understand and know the starting position of the organization. This is

Before a general manager embarks on the strategy-making process, they need to understand and know the starting position of the organization. This is accomplished via:
A. receiving feedback from all levels of management in the firm.
B. analyzing the environment and identifying opportunities and threats.
C. developing the business plan.
D. creating a meaningful and solid assessment of company performance.
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