Question: Before a marketer can successfully launch a brand in a foreign country, several factors need to be understood. One of these factors is time. Specifically,

Before a marketer can successfully launch a brand in a foreign country, several factors need to be understood. One of these factors is time. Specifically, international marketers must understand a culture's overall orientation toward time. This is known as a culture's

Temporal understanding

Time symbolism

Temporal relationship

Time meaning

Time perspective

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