Question: Before approaching a potentially major B 2 B customer, a salesperson will usually Question 1 5 options: conduct an initial sales presentation to lower -

Before approaching a potentially major B2B customer, a salesperson will usually
Question 15 options:
conduct an initial sales presentation to lower-level personnel.
try to find out everything possible about the firm and its needs.
ask competitors what they know about the prospect.
estimate the potential commission associated with making the sale.
assess the corporate climate.

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