Before attempting this assignment click here to read the Student Edition Case Study that will open in a new window. The bottom of the pyramid refers to A. people classified as lower upper class B. consumers who earn less than $2 a day C. people classified as upper lower class D. the lower income quartile in the U.S. E. the poorest 20% of global consumers Unilever packaged Dove soap in a for Indian consumers who tend to shop for necessities daily. A. attention grabbing package B. sachet C. colorful package D. two-pack E. bulk buy option The amount of income consumers have over and above the amount needed to live comfortably is called O A. consumer income B. residual income C. discretionary income D. net income