Before beginning this assignment, complete the following learning activity, which focuses on points of parity and difference. Be sure to refer to the readings in this unit to assist you in this area.

Learning Activity: Take the points of difference and points of parity challenge.

Checklist:

Create a value proposition using the pizza cone's functional, psychological, and monetary value.

Prepare a customer value analysis to reveal the company's strengths and weaknesses relative to various competitors.

Describe the concept of positioning.

Address three points of difference $($POD$).$

Address three points of parity $($POP$).$

Develop a strategy for creating a sustainable competitive advantage. Provide support for your strategy.

Prepare a positioning statement for the pizza cone.