Before beginning this exercise and discussion, you should complete the below:

3. Select a product that is currently in the news or is well-established.

4. Create your own marketing mix (4 P'S) for your assigned VALS segments. Create your own matrix for each VALS-type and insert them in your initial discussion post.

5. Once you have completed the aforementioned steps, outline your VALS results and describe your unique buying behaviors and how they relate to your results.

My VALS types were Strivers and Experiencers