Before beginning to compose a successful business message, you need to collect necessary information by conducting informal or formal research. Often the information you collect during the research process helps shape your message. Which questions should you ask yourself in order to avoid frustration and inaccurate messages? Check all that apply. What will happen if the receiver does not take action? When must the receiver take action? What is the most interesting part of the message? What is the receiver to do? n How should the sender structure the messane? Long reports and complex business problems often require formal research methods. Consider the following scenario, and identify which formal research method would be appropriate. Your division has to compile a recommendation for the price point for an innovative software application. You need to know how much customers will be willing to pay and under what circumstances. Conduct a scientific experiment Access electronic sources Conduct primary research for firsthand information Routine tasks often require informal research methods. Identify which informal research technique would be most appropriate for the following situation. After several employees complain about parking accommodations at your office, your boss asks you to propose a simple solution that will satisfy your coworkers. The best informal information-gathering technique for this situation would be to: O Conduct an informal survey O Check company files O Talk with your boss Determine which research method is being used in the following scenario. The market analyst of a chain megastore bakery, called More Dough, asks you to find out why people are choosing to go to smaller bakeries rather than to More Dough in the same area. The analyst asks you to visit the smaller bakeries and observe the consumers and owners. After you observe and gather data, you are to bring your findings to a group of researchers, who will establish controlled variables and conduct a series of experiments. O Formal research O Informal research Read the following scenario, and determine which is the best research approach. As a library board member, you need to write an e-mail to people who have donated books to the library. The message will inform them of an upcoming banquet honouring all supporters of the library. Which is the best research approach? Informal. Verify the banquet date and time by looking at past invitations in your files and talking to the library staff regarding scheduling. Then gather all of the donors' names and e-mail addresses from the library contact sheet and send the message. Formal. Conduct research using outside sources at the library. Formal. Conduct experiments in a controlled lab environment on the percentage of books in the library that are donated versus the percentage that are bought