Question: Before completing this exercise, be sure to review Ch . 2 , Charting a Company's Direction, specifically, the section entitled Stage 1 : Developing a

Before completing this exercise, be sure to review Ch

. 2,

"Charting a Company's Direction," specifically, the section entitled "Stage

1

: Developing a Strategic Vision, Mission Statement, and Set of Core Values," Table

2.2,

and Illustration Capsule

2.1 .

Refer to the following vision statements as you answer the questions.

Vision Statement

Effective Elements

Shortcomings

American Express

We work hard every day to make American Express the world's most respected service brand.

Hilton Hotels Corporation

Our vision is to be the first choice of the world's travelers. Hilton intends to build on the rich heritage and strength of our brands by

.

Consistently delighting our customers

Investing in our team members

Delivering innovative products and services

Continuously improving pertormance

Increasing shareholder value

Creating a culture of pride

Strengthening the loyalty of our constituents

MasterCard

A world beyond cash.

BASF

We are "The Chemical Company" successfully operating in all major markets.

Our customers view BASF as their partner of choice.

Our innovative products, intelligent solutions and services make us the most competent worldwide supplier in the chemical industry.

We generate a high return on assets.

We strive for sustainable development.

We welcome change as an opportunity.

Before completing this exercise, be sure to review Ch.2, "Charting a

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