Before completing this graded discussion. You should have full understanding of the concepts below, if you don't please use the textbook and review them first.

• Target Market, Branding, Advertising, Entrepreneurial ability, Specialization, Comparative Advantage, Market Power, Monopolistic Competition, Oligopolies, Perfect Competition, Monopolies

Instructionsand Steps:

1. View the following 3 TED Talks (video presentations). As you watch the videos, take notes of any relevant information.

• • Building Brand Hysteria | Johnny "Cupcakes" Earle
• • How I discovered the black art of cult branding | Rob Howard
• • Start with why | Simon Sinek

2. Decide which of the 3 TED Talks best responds to this question;

Brandinginvolves creating and communicatinga unique image and theme for a product in the consumers' mind. Does successfulbranding increase Market Power?

3. Produce a response (post) of at least one paragraph in which you explain your position. Your post must be detailed and contain at least the following elements:

• • It must state the title and the author of the chosenTED talk.
  • It must state the reason why believe that TED talk best answers the question.
  • It must explicitly explain the relationship, connection, or link between the ideas provided in the TED Talk and the concept of Entrepreneurial Ability or Entrepreneurship.