Question: Before entering a new foreign market, there are some basic questions to be answered. What is culture? Which are the target market segments the company

Before entering a new foreign market, there are some basic questions to be answered. What is culture? Which are the target market segments the company wants to pursue? How does the market research lead to segmentation, targeting, positioning of the products you want to market in that country? How does the product and culture impact international marketing strategies?

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