Question: Before executing a direct response campaign, especially a large scale effort, companies should consider testing various aspects of the proposed campaign. Which of the following

Before executing a direct response campaign, especially a large scale effort, companies should consider testing various aspects of the proposed campaign. Which of the following is not an aspect that is typically tested?

a. Offer testing

b. List testing

c. Waste coverage testing

d. Creative/copy testing

e. Media mix testing

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