Question: Before shipping its new tablet, Estes Electronics created a great deal of anticipation through public relations. Upon the release of the tablet, consumers stood waiting

Before shipping its new tablet, Estes Electronics created a great deal of anticipation through public relations. Upon the release of the tablet, consumers stood waiting in lines for hours to own the next Estes innovation. In which way did marketing public relations

(

MPR

)

add value to the integrated marketing program?

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