Before starting the assignment be sure you read Seq. 2 and have a good understanding of the differences in Consumer Goods Marketing and Business Goods Marketing. The picture below if from question 3. in the discussion questions and it should help you in understanding the questions.

	Consumer-Goods Marketing	Business Marketing
Customers	___	___
Buying Behavior	___	___
BuyerSeller Relationship	___	___
Product	___	___
Price	___	___
Promotion	___	___
Channels	___	___

Question Completion Status:

QUESTION 1

For consumer goods, the marketers offer (sell) products that are complex, technical, and have detailed specifications

True

False

QUESTION 2

When promoting goods to business customers marketers primarily use personal selling.

True

False

QUESTION 3

Business Customers are numerous and widely dispersed.

True

False

QUESTION 4

Business customers are offered negotiated pricing that often includes a bidding process.

True

False

QUESTION 5

Consumers make individual decisions, with limited buying influences

True

False