Before starting the simulation, you need to consider your company's purpose, set specific goals, and create a broad plan in order to guide your marketing decisions. A catchy and memorable brand name and logo can help attract the attention of customers. Assignment Instructions Read the case and the marketing concept section of the student manual before completing this assignment. Complete the following and submit your response in Moodle. 1. Brand name and logo for your shoes- create a brand name and logo. Your brand name should project the right image, be short, easy to remember, and unique. Your logo should be should be creative and unique and include artwork, text, or both. Remember a good logo is uncluttered and scalable. Your choice of brand name and logo do not affect your performance in the simulation. However, you will use this brand name and logo in the simulation. The logo can be uploaded into the simulation interface as a GIF, PNG, or JPEG. PNG works best for logos. 2. Mission Statement - create a mission statement for your company. For inspiration, you may want to research the mission statements of other athletic shoe manufacturers. 3. SMART goals - state three goals for your company. At the end of the simulation (period 9), your performance will be evaluated based on cumulative net profit, return on sales, and cumulative market share. 4. Plan for achieving one of your stated goals identify three specific actions you plan to take to achieve one of your stated goals. Here think about your marketing mix variables available in the simulation (product development, price, consumer and dealer promotion, and markets)