Before starting this assignment, you should have reviewed Chapter 6 textbook and listened to the lecture video. Consumer purchase decision-making generally fall along a continuum of four broad categories: limited, extensive, habit or variety, and brand loyalty. For this assignment, you are to analyze a purchase you have made involving extensive decision making. Your discussion will cover below: 1. What was purchased and why was it an extensive process to you? (5points) 2. Explain the five stages of the consumer decision- making process you went through for this purchase (10 points) 3. What marketing communications techniques from the company/brand convinced you to make the purchase? (5 points)