Question: Before the pandemic, Amazon and the internet completely changed the way consumers shop. The four Ps of marketing have undergone tremendous changes. How do businesses

Before the pandemic, Amazon and the internet completely changed the way consumers shop. The four "Ps" of marketing have undergone tremendous changes. How do businesses decide what products and services consumers will buy?

Discuss the following: the marketing concept, target markets, segmentation and value. How does the law of supply and demand impact price?

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