Begin this by reading this article, and answer the questions below by reading the entire article below;

A version of this article appears in print on , Section BU, Page 1 of the New York edition with the headline: How Technocrats Triumphed at Apple

the attached article about Jony Ive leaving Apple after 20 years as its chief product designer. Pay careful attention to how Apple changed as Tim Cook cemented his role as CEO and why Jony Ive was unhappy about these changes. Then, conduct an analysis of how Apple's culture changed with the change in CEO's from Steve Jobs to Tim Cook. In order to do so, it is necessary to apply the material in the online lecture and use our discussion of Microsoft's culture shift from Ballmer to Nadella. In analyzing Apple's culture, answer the following questions:

1. What were Apple's values and norms when Steve Jobs was CEO? How did Tim Cook change these values and norms? Did any values and norms remain the same? Be specific.

2. What was Apple's dominant logic when Steve Jobs was CEO? How did Tim Cook change it? Did any of it remain the same? Be specific.

3. Would you prefer to have worked for Apple under Steve Jobs, or under Tim Cook? Why? What does your answer tell you about yourself, and your expectations of a leader?

ARTICLE:

https://www.nytimes.com/2022/05/01/technology/jony-ive-apple-design.html --> visit this website for the entire article

How Technocrats Triumphed at Apple

The man who helped give the world candy-colored computers eventually walked out the door. What does that mean for the companys next big thing?