Question: Beginning in 2 0 1 2 , Adobe transitioned away from selling licenses to their software ( i . e . , Photoshop, Premiere, Acrobat,
Beginning in Adobe transitioned away from selling licenses to their software ie Photoshop, Premiere, Acrobat, Illustrator and began offering subscription fees to access their entire software lineup. Which of the following best describes this change in Adobe's business model?
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