Question: Behavioural segmentation differs from geographic, demographic and psychographic segmentation because it: Group of answer choices a . is based on 'consumer characteristics'. b . is
Behavioural segmentation differs from geographic, demographic and psychographic segmentation because it:
Group of answer choices
a is based on 'consumer characteristics'.
b is relatively unchanging over time.
c cannot provide evidence of emerging trends.
d is based on actual purchase andor consumption behaviours.
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