Question: Behavioural segmentation differs from geographic, demographic and psychographic segmentation because it: Group of answer choices a . is based on 'consumer characteristics'. b . is

Behavioural segmentation differs from geographic, demographic and psychographic segmentation because it:
Group of answer choices
a. is based on 'consumer characteristics'.
b. is relatively unchanging over time.
c. cannot provide evidence of emerging trends.
d. is based on actual purchase and/or consumption behaviours.

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